Information rich, knowledge poor Unquestionably, data has long been and remains the “life blood” for insurers. However, while industry constituents in general may be information rich, to a large extent they remain knowledge poor. For those many organizations still mired in siloed, legacy technology architecture, the inability to readily aggregate and analyze available data is a real impediment to effective decision-making, the delivery of a positive customer experience, and the attainment of overall business growth.